|A SOLID TRADITION THAT LOOKS TO THE FUTURE
|Bechér, which means Butcher, in
the Lombard-Veneto dialect , Bechér is also the trade mark
of the Salumificio of Cornuda, a firm that has its headquaters on
the slopes of the Asolani Hills, in the province of Treviso, crib
of the famous Radicchio, the Prosecco and the Sopressa Trevigiana
of which Bechér is ambassador in Italy and abroad and that
it is waiting for the DOP recognition. The Salumificio of Cornuda,
that in 1955 took over a productive structure already existing and
the "know how" of the men working there and that in the
nineties fused with the Salumificio Sile, another important factory
in the province of Treviso. But Bechér doesn't only have tradition
and typical products in its DNA. It has always been aware of the evolving
demands of the consumers.
|THE PRODUCTION SITES
| Attualmente le aree produttive sono
quattro ed occupano complessivamente 35.000 metri quadrati di superficie
CORNUDA (Treviso): 11,000 square metres of covered space. This site is dedicated to production and maturation of Salami. It is also where the logistic and headquarters are located.
PADERNO di Ponzano Veneto (Treviso): 14,000 square metres of covered space. This site is dedicated to salted products (speck, coppe, pancette).
PONZANO VENETO (Treviso): 7,500 square metres of covered space. This site is dedicated to the production of cooked and roasted products.
|THE TRADE- MARK
BECHER is "the Trade Mark" of the firm. Strongly orientated
towards the consumer it offers a complete assortment of genuine
and natural products. But BECHER is also a mark with a declared
vocation for self service for which it proposes a new range of products
in Protective Atmosphere along with traditional and a wide range
of quality carving products. BECHER has paid special attention to
the change of style of life of the modern family. To keep track
of these changes BECHER has started a collaboration with the Institute
of QT research in Milan. So it is possible to direct BECHER's experience
in favor of the new requests of a more demanding and aware consumer.
New products such as "CottoNatura," a National Cooked
Ham of great quality: the exclusive use
of fresh pork legs born and bred in Italy, without the use of animal
meal. That "CottoNatura" does not contain GMO ingredients,
Gluten, Polifosfates, Glutammate or Milk derivatives! But through
the study of the styles of life and the new demands of the consumers,
new products of high quality service are produced such as "Le
Prosciuttine," appetizing pieces of cooked ham without GMO,
Gluten, Polifosfates, and Glutammate. In short BECHER has respected
traditions, the quality of the ingredients and gives great attention
to the new ways of life in the home.
With this label, Salumificio di Cornuda offers Italian coldcuts
that are highly distinguished by their being typical of a specific
area. A small universe of specialities that are particularly suitable
for representing the "Made in Italy" quality abroad.
Salumificio di Cornuda has others labels as well that are directed
towards specific markets: local markets and professional catering.
Finally, a strategic role is played in the market of Private Labels
where Salumificio di Cornuda has already been operating for some
(edited by Becher